Cynthia R Johnson, CHE
Talent Development and VIP Service Specialist for the Club Industry
Hello. As your prospective consultant, you should know that my passion is the golf and club industry. With a graduate degree in instructional systems and a specialty in human performance improvement/training within the hospitality industry, I have spent years assisting students in developing their talent and career potential specifically for the club industry. I have traveled the world, researching private clubs and golf resorts, accumulating knowledge of best practices and service standards. I now teach students how to leverage this information for profitable careers in club management. I have relationships with some of the world’s top ranked clubs, assisting them with intern placements and training. As a consultant, I utilize my knowledge of club industry service standards to assist clients on performance improvement, the most critical element to sustainable success.
Having worked with millennials for the past decade, I am knowledgeable in tapping their potential as the next generation of club professionals. I know their needs and have seen their capabilities. With the right training and guidance, millennials will create a new culture for clubs. My clients will benefit from my expertise in working with, motivating, and placing this generation of club professionals.
My Work History:
I have worked in various areas of hospitality, marketing and public relations all of my professional career but in the past decade, have dedicated my life to academics within the club and golf management fields. I joined Florida State University years ago as part of the PGA Golf Management program. I spent my time recruiting prospective students, marketing the program, developing curriculum, advising students, and connecting students with industry leaders. In recent years, I developed a new major, entitled Global Club Management, which I am very proud to say is the only
Recent Consulting Jobs:
I recently completed work for THE PLAYERS Championship, PGA Tour, in which I hired, trained and lead a team of service staff for their VIP venue "THE PLAYERS Club". This was the PLAYERS first year of launching the product so it was critical to provide ticket holders with the best possible experience for future sales. My team of service staff was deployed as the first contact point, welcoming guests, registering their RFIP badges on handheld tablets, and promoting daily events.
Initial feedback was overwhelmingly positive and the Championship team was able to pre-sell venue tickets for next year's event already!